Gaming Industry in India 2015

Netscribes' latest market research report titled Gaming Industry in India 2015 illuminates the dynamics in the video gaming business in India. A surge in demand for digital entertainment has provided alternate entertainment mediums huge opportunity in India. One of the popular digital entertainment ...

4/21/2015 | Media & Entertainment

PC and Online Gaming in India 2015

Netscribes' latest market research report titled PC and Online Gaming in India 2015 illuminates the dynamics in the PC and online gaming business in India. A surge in demand for digital entertainment has provided alternate entertainment mediums huge opportunity in India. One of the popular digital e...

4/21/2015 | Media & Entertainment

Digital Broadcasting Market in India 2015

The report highlights the analysis of the drivers and explains the factors for growth of the industry. Emerging middle class and rising disposable income, Increase in television and radio penetration, complete digitization of TV services and Increase in sale of LCD and LED TVs, are the key drivers o...

2/18/2015 | Media & Entertainment

FM Radio Broadcasting Market in India 2021

From the time broadcasting opened its doors to private players, a new entertainment revolution has seen the light of the day. The monopoly of All India Radio has since been broken and private players have rendered the ground highly competitive. New innovative forms of broadcasting in the likes of co...

2021-10-29 | Media & Entertainment

Online Travel Market in India 2021

Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Online Travel Market in India 2021'. The increasing number of internet users across the population base in India is helping to catapult online travel market to soaring heights in the industry landscape. Ease of acce...

10/15/2021 | Media & Entertainment

Hotel Industry in India 2021

Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Hotel Industry in India 2021'. With Indian tourism and hospitality emerging as a chief growth driver for services industry in India, hotel sector is only poised for further growth. Though economic slowdown has resul...

9/9/2021 | Media & Entertainment

Animation Market in India 2021

Netscribes' latest market research report titled Animation Market in India 2021 describes the dynamics of animation production in this country. In India, the domestic market consumes just one-third of the entire production of animation and related works. But demand from the animation companies in In...

7/22/2021 | Media & Entertainment

Hotel Industry in India 2020

The hospitality sector in India primarily thrives on tourism, which is an important source of foreign exchange and employment. The government has taken several initiatives which play a major role for the growth of the hotel industry. Market insights: The hotel industry in India is a part of the tr...

1/1/2021 | Media & Entertainment

Online Travel Services Market in India (2018-2025)

Online travel services market Consumers in general avail both online and offline sources of information for booking their journeys, among which ~12% of the consumers prefer to use offline sources for research, ~57% believe that the online channels give them better deals and find it more convenient...

8/10/2018 | Media & Entertainment

U.S. Digital Gaming Market (2018-2025)

U.S. Digital Gaming Market The U.S. is projected to be one of the most prominent digital games market in the world. Digital games have always been a favorite choice of entertainment for the people of the region. In recent years, there has been a transformation in the distribution channel of the gam...

5/8/2018 | Media & Entertainment

Netscribes' latest market research report titled Gaming Industry in India 2015 illuminates the dynamics in the video gaming business in India. A surge in demand for digital entertainment has provided alternate entertainment mediums huge opportunity in India. One of the popular digital entertainment segments is video gaming. Video game is an interactive entertainment product that uses Personal Computers, Televisions, dedicated display, or mobile devices as a services delivery platform. With falling prices of gaming products and improved disposable income levels, gaming has quickly grabbed the attention of youth. Due to the versatility and interactive nature of games of different subject and genre, the users feel more involved in this form of entertainment. Gaming is largely popular in urban areas of the country, but is rapidly witnessing adoption in semi-urban areas with the growing number of smartphones across India. Improved broadband internet quality and affordability has led to increased inclination towards online games and indulgences in online multiplayer mode in a standalone game. Various genres of games are available on gaming platforms to cater to varied user preferences. Quick emerging online and mobile gaming segments have revolutionized the industry with new genres and have attracted new audiences. PC gaming has witnessed the most adoption in India but it is mired by high piracy level. With other platforms for gaming gradually grabbing the attention of Indian consumers, the opportunities are endless. ...

4/21/2015

Netscribes' latest market research report titled PC and Online Gaming in India 2015 illuminates the dynamics in the PC and online gaming business in India. A surge in demand for digital entertainment has provided alternate entertainment mediums huge opportunity in India. One of the popular digital entertainment segments is video gaming. Video game is an interactive entertainment product that uses Personal Computers, Televisions, dedicated display, or mobile devices as a services delivery platform. With falling prices of PC gaming products and improved disposable income levels, PC gaming has quickly grabbed the attention of youth. Due to the versatility and interactive nature of games of different subject and genre, the users feel more involved in this form of entertainment. PC gaming is largely popular in urban and semi-urban areas of the country. Improved broadband internet quality and affordability has led to increased inclination towards online games and indulgences in online multiplayer mode in a standalone game. Various genres of games are available on PC and online gaming platforms to cater to varied user preferences. PC gaming has witnessed the most adoption in India but it is mired by high piracy level to some extent. With better anti-piracy measures by developers and distributors of PC games and growing number of independent game developers, the opportunities are endless. ...

4/21/2015

The report highlights the analysis of the drivers and explains the factors for growth of the industry. Emerging middle class and rising disposable income, Increase in television and radio penetration, complete digitization of TV services and Increase in sale of LCD and LED TVs, are the key drivers of this market. Rise in disposable income of the working class coupled by the new digital wave will overlook the price factor of most forms of digital broadcasting media vis-à-vis analogue cable. Rapid evolution of new technologies such as High Definition (HD), STBs (Set Top Boxes) with inbuilt recorders and delivery platforms, create further opportunities for innovation and growth. Government of India has passed a bill aiming at complete digitization of the cable industry by Dec 31, 2021. Upgrade to LCD (Liquid Crystal Display) TVs has shifted viewership trend to DTH/digital broadcast There are various challenges too that the Digital Broadcasting Market faces, High costs involved in digital conversion, Shortage of set top boxes are the major challenges faced by the auto ancillary industry. Costs in digital conversion primarily centres on costs of providing duplicate transmission equipment and distribution infrastructure. Digitization process entails internal costs to broadcasters for upgrading their program creation and presentation; High costs involved in digital broadcasting mechanism poses as a challenge that the sector needs to overcome. As the nation gears up for a switch from analogue to digital transmission, set top boxes are required to continue watching cable television. Operators are facing a crunch in the supply of set-top boxes for the entire population base in India. Further India is going digital at the same time as other nations including Brazil, Russia, China and South Korea, which is making the situation bleak in terms of meeting demands of set top boxes. The Telecom Regulatory Authority of India (TRAI) has proposed a 50% reduction in the airtime of television advertisements which will eventually result in halving the amount of ad inventory and render a better viewership experience. The government has liberalized the broadcast sector ahead of India's shift to digital carriage of television channels, raising foreign direct investment (FDI) ceiling to 74 % in direct-to home (DTH) and multi-system operators (MSOs0029. ...

2/18/2015

From the time broadcasting opened its doors to private players, a new entertainment revolution has seen the light of the day. The monopoly of All India Radio has since been broken and private players have rendered the ground highly competitive. New innovative forms of broadcasting in the likes of community radio stations, or even digital radio have ushered in a trend wherein radio is now being looked at as a prospective medium that is capable of enough reach and coverage. This is particularly evident in the rising of radio as an advertising medium wherein biggies are also considering the medium for its promotional activities. Though radio as an advertising medium has still a long way to go as compared to global proportion, yet driven by the characteristic of being a cost effective medium radio is poised to grow further. The report begins with the introduction section detailing about the parent industry for FM broadcasting. It gives a brief overview on the media and entertainment sector along with its market size and growth, a comparison with global growth trends and an indication of revenue pattern. It then proceeds to provide details about the FM broadcasting sector. This part is constituted with the evolution of the broadcasting sector in India, followed by the description of radio as a communicative medium. This section is followed by the detailing of the Indian market for FM broadcasting wherein its market size along with growth is presented. Certain other indications about the market are also provided ranging across geographical coverage to advertising revenues which help to paint the current picture of the sector. The value chain analysis comes next which is immediately followed by the revenue model adopted by the majority of players in the sector. This section ends with the enumeration of the eligibility criteria for getting permission and operating as an FM radio channel. The next section details about the Phase III auction of spectrums for FM broadcasting. It provides the basic overview about the features and the incentives for this activity. Information in the likes of minimum net worth required as per city as well an analysis of the conflicting factors are also provided. An exclusive section devoted to rural scenario for FM broadcasting is given wherein information about innovative schemes to boost FM penetration, case study and community radio stations are provided along with growth rates. Brief descriptions of the drivers that help the sector to prosper include increase in FM penetration, increase of advertising, increase in usage of mobile phones, demographical alterations, political advertising and introduction of new performance measurement tool. The most significant driver for the growth of FM broadcasting is the increasing penetration of FM radio wherein increased usage of FM radio across the length and breadth of the country spells more opportunity for the broadcasters to reap benefits and garner revenue. Being a cost effective medium, radio is now seen as a prospective medium for advertising since its coverage is much wider and deeper than most other media. Another important driver in this regard is the increased usage of mobile phones since currently a good percentage of people listens to radio on their cell phones. As mobile phones penetrate into the most interior of the country, listening to radio also receives a positive thrust. Demographical alterations witnessed across the population presents yet another chief driver as youth looks for entertainment option and newer forms like digital radio catches the attention of this lot. Radio broadcasters derive growth as political parties or even Government continues to opt for radio to advertise them and reach the mass. Finally, introduction of performance measurement tool is hailed as a significant driver as it provides a quantitative indication of the return on investment for advertisers and aid in the overall growth by making the entire process more scientific. While these factors can be termed as growth drivers there are certain factors that act as impediments to the sector including lack of content differentiation and presence of few channels. This is followed by a section that speaks about the Government participation in the sector which caters to Ministry of Information and Broadcasting, FM channels are warned against airing vulgar content and Telecom Regulatory Authority of India. The major trends identified in the sector include distribution of radio sets coming under welfare schemes, FM radios increase ambit to broadcast news, rise of internet radio, Government to monitor content, radio forms a part of religious missions across the country and FM radio in DTH services. The section ends with a Porter's Five Forces analysis of the sector. The competition section offers a competitive landscape of the players by providing their financials and key financial ratios. It also provides basic information regarding the organizations. Key financial parameters constitute the financial performances of the players which are followed by business highlights. A brief description is also rendered about the regional players along with their business highlights. The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies of the FM broadcasting market in India. ...

2021-10-29

Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Online Travel Market in India 2021'. The increasing number of internet users across the population base in India is helping to catapult online travel market to soaring heights in the industry landscape. Ease of accessing different facets of traveling aided with convenience of having everything at the tip of one's hand makes online travel a successful proposition in today's netizen perspective. With such companies having provisions for consumers of air, rail, bus and even car ticket booking in addition to hotel booking and other related services, online travel stands as a convenient, time saving and easy proposition for the current generation of consumers. Netscribes' latest market research report titled Online Travel Market in India 2021 states that with the increasing e-commerce penetration in India, where people are resorting to online medium for making purchases, online travel occupies a major proportion in the total segment. Growth in tourism, ease and convenience in making online bookings, and altered consumer perception has played as growth factors for this particular segment. With the needed thrust received from the government, tourism is only poised to grow in future. Additionally, with the exponential amplification of online audience, online variant of travel is slated to grow manifold. Recent transactions also suggest that the sector is considered to be one of multitudinous growth, with more number of foreign concerns showing interest in our domestic companies. ...

10/15/2021

Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Hotel Industry in India 2021'. With Indian tourism and hospitality emerging as a chief growth driver for services industry in India, hotel sector is only poised for further growth. Though economic slowdown has resulted in low occupancy and average room rates for hotels across certain major cities in the country, Indian hotel sector is still expected to show healthy prospects compared to global hotel growth. At a time when global hospitality conditions are still nearing saturation, Indian hospitality sector is being considered as a viable proposition for players. Netscribes' latest market research report titled Hotel Industry in India 2021 states that the increasing tourist footfall both domestic as well as foreign has been instrumental in bolstering growth of hotels across the country. Rising number of tourists is also aided with the ever increasing disposable income at the hands of common people who indulge in short trips throughout the year. Factors like medical tourism and government support augur well for the sector's growth. Another recent phenomenon witnessed in the country is the upsurge of corporate events especially for companies and business travelers which again lead to the rise in demand for hotel rooms. Further, the sector has also witnessed rise in foreign investments especially for setting up new hotels which reason out why the sector is being looked at as one of profound growth for years to come. ...

9/9/2021

Netscribes' latest market research report titled Animation Market in India 2021 describes the dynamics of animation production in this country. In India, the domestic market consumes just one-third of the entire production of animation and related works. But demand from the animation companies in India is expected to grow steadily over the next few years, following the success of international releases such as Life of Pi, Avatar and others. Many of these films had significant contributions from Indian animation production houses, who delivered high-quality work on a very strict time schedule. The animation industry in India owes its success to the consistent demand from foreign clients, driven by a large English-speaking workforce, cost advantage of doing business in India, rise in the number of quality training institutes offering various programs in animation and digital production, and others. Owing to the potential for growth in this industry, the Government needs to take more proactive steps in organizing the sector, laying down rules and regulations, encourage production of more original content for the domestic market and enforce strict laws against violation of intellectual property rights. In future, animation in India should not remain confined to entertaining only kids, but evolve with more mature story-telling and content development to grow its audience. ...

7/22/2021

The hospitality sector in India primarily thrives on tourism, which is an important source of foreign exchange and employment. The government has taken several initiatives which play a major role for the growth of the hotel industry. Market insights: The hotel industry in India is a part of the travel and tourism industry. Business travelers are gradually increasing in number due to the rapid growth of the IT sector and the emergence of several global companies. The key performance indicators (KPIs) used by the industry to measure business expansion and manage hotels are average room rate (ARR) and revenue per available room (RevPAR). The ARR stood at INR 5,458.68 in FY 2020 as against INR 5,671.00 in FY 2017. It is expected to reach INR 6,292.85 by FY 2025, while expanding at a compound annual growth rate (CAGR) of ~2.49% between FY 2021 and FY 2025. In FY 2020, the RevPAR was ~INR 1,951.34 and is expected to reach INR 3,336.28 by FY 2025. It is expected that the hotel industry will expand at a promising rate since India will be hosting the ICC Men's World Cup in 2023. It has been assumed that this event would increase the foreign tourists’ footfall in the country. Employee management is a major challenge faced by the industry. The attrition rate has gone up due to the lack of workforce quality and increased competition for trained employees from competing service sectors, such as aviation. Segmentation insights: Based on hotel type, the hotel industry can be segmented into independent/unbranded hotels, alternate accommodations, new-age hotel chain, and branded or traditional hotels. The independent/unbranded segment accounts for ~70% of the total available hotel rooms. The second-largest segment includes alternate accommodations. This is on account of the growing popularity of homestays among tourists. The new-age hotel chain is expected to hold nearly 6% of the total available hotel rooms in India in FY 2025. Moreover, the branded/traditional hotel segment, along with the major share in the organized sector, accounts for about 5% of the overall hotel industry in terms of room supply. Government initiatives: The industry is dependent on the tourism sector for business. The Ministry of Tourism, along with the Ministry of Railways and the Ministry of Civil Aviation, promotes tourism in the country. Therefore, government initiatives play a crucial role in its growth. The Ministry of Tourism has undertaken schemes, such as PRASHAD (National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive), SWADESH DARSHAN (Integrated Development of Tourist Circuits around Specific Themes), and the promotion of e-visa to encourage tourist inflow. NABH Nirman, UDAN – Ude Desh ka Aam Nagrik, and Vision 2040 are some of the initiatives undertaken by the Ministry of Civil Aviation to enhance air connectivity, which would bring hotel guests even to the most remote corners of the country. The Ministry of Railways is focused on developing railway infrastructure to ease domestic travel. Domestic travelers constitute the largest share of guest in the hotel industry. Competition analysis: The hotel industry is highly fragmented. It is dominated by several small and unorganized players. It has observed a shift in favor of the mid-market and budget hotel segments. Hotel aggregators' development in the budget segment has led the massive and unorganized hotel industry towards consolidation. Companies covered: • Bharat Hotels Limited • Hotel Leelaventure Limited • ITC Hotels Limited • Lemon Tree Hotels Limited • The Indian Hotels Company Limited • Sarovar Hotels Private Limited • The Park Hotels • Hyatt Hotels and Resorts • Marriott Hotels India Private Limited • Radisson Hotels Asia Private Company ...

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